Tourist Destinations Positioning: From Indexes to Managerial Implications

Jean Paul Lemaire; Milena Viassone

doi:doi:10.11648/j.jim.s.2015040101.15

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Tourist Destinations Positioning: From Indexes to Managerial Implications

Jean Paul Lemaire, Milena Viassone

Published in Journal of Investment and Management (Volume 4, Issue 1-1)

Received: 27 November 2014 Accepted: 15 December 2014 Published: 31 December 2014

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Abstract

Despite the numerous attempts to define Tourist Destination Attractiveness (TDA) and Governance (TDG), there are no identified contributions concerning the analysis of these elements in a systemic way. This paper creates a TDA-TDG matrix able to map destinations on the basis of these dimensions, in order to draw development strategies. Drivers of TDA and TDG are chosen by means of literature and validated by 15 tourism stakeholders. TDA index is got throughout Delphi method while TDG index throughout an adaptation of the SERVPERF questionnaire. The paper results in a mapping of tourist destinations that allows tourist managers to draw paths of development.

Published in	Journal of Investment and Management (Volume 4, Issue 1-1) This article belongs to the Special Issue Attractiveness and Governance of Tourist Destinations
DOI	10.11648/j.jim.s.2015040101.15
Page(s)	30-38
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2014. Published by Science Publishing Group

Keywords

Tourist Destination, Destination Attractiveness, Destination Governance, Delphi Methodology, Likert Scale, SERVPERF Questionnaire

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Jean Paul Lemaire, Milena Viassone. (2014). Tourist Destinations Positioning: From Indexes to Managerial Implications. Journal of Investment and Management, 4(1-1), 30-38. https://doi.org/10.11648/j.jim.s.2015040101.15

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ACS Style

Jean Paul Lemaire; Milena Viassone. Tourist Destinations Positioning: From Indexes to Managerial Implications. J. Invest. Manag. 2014, 4(1-1), 30-38. doi: 10.11648/j.jim.s.2015040101.15

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AMA Style

Jean Paul Lemaire, Milena Viassone. Tourist Destinations Positioning: From Indexes to Managerial Implications. J Invest Manag. 2014;4(1-1):30-38. doi: 10.11648/j.jim.s.2015040101.15

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@article{10.11648/j.jim.s.2015040101.15,
  author = {Jean Paul Lemaire and Milena Viassone},
  title = {Tourist Destinations Positioning: From Indexes to Managerial Implications},
  journal = {Journal of Investment and Management},
  volume = {4},
  number = {1-1},
  pages = {30-38},
  doi = {10.11648/j.jim.s.2015040101.15},
  url = {https://doi.org/10.11648/j.jim.s.2015040101.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.s.2015040101.15},
  abstract = {Despite the numerous attempts to define Tourist Destination Attractiveness (TDA) and Governance (TDG), there are no identified contributions concerning the analysis of these elements in a systemic way. This paper creates a TDA-TDG matrix able to map destinations on the basis of these dimensions, in order to draw development strategies. Drivers of TDA and TDG are chosen by means of literature and validated by 15 tourism stakeholders. TDA index is got throughout Delphi method while TDG index throughout an adaptation of the SERVPERF questionnaire. The paper results in a mapping of tourist destinations that allows tourist managers to draw paths of development.},
 year = {2014}
}

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TY  - JOUR
T1  - Tourist Destinations Positioning: From Indexes to Managerial Implications
AU  - Jean Paul Lemaire
AU  - Milena Viassone
Y1  - 2014/12/31
PY  - 2014
N1  - https://doi.org/10.11648/j.jim.s.2015040101.15
DO  - 10.11648/j.jim.s.2015040101.15
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 30
EP  - 38
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.s.2015040101.15
AB  - Despite the numerous attempts to define Tourist Destination Attractiveness (TDA) and Governance (TDG), there are no identified contributions concerning the analysis of these elements in a systemic way. This paper creates a TDA-TDG matrix able to map destinations on the basis of these dimensions, in order to draw development strategies. Drivers of TDA and TDG are chosen by means of literature and validated by 15 tourism stakeholders. TDA index is got throughout Delphi method while TDG index throughout an adaptation of the SERVPERF questionnaire. The paper results in a mapping of tourist destinations that allows tourist managers to draw paths of development.
VL  - 4
IS  - 1-1
ER  -

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Author Information

Jean Paul Lemaire

ESCP Europe, Paris, France
Milena Viassone

Department of Management, University of Turin, Turin, Italy

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APA Style

Jean Paul Lemaire, Milena Viassone. (2014). Tourist Destinations Positioning: From Indexes to Managerial Implications. Journal of Investment and Management, 4(1-1), 30-38. https://doi.org/10.11648/j.jim.s.2015040101.15

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ACS Style

Jean Paul Lemaire; Milena Viassone. Tourist Destinations Positioning: From Indexes to Managerial Implications. J. Invest. Manag. 2014, 4(1-1), 30-38. doi: 10.11648/j.jim.s.2015040101.15

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AMA Style

Jean Paul Lemaire, Milena Viassone. Tourist Destinations Positioning: From Indexes to Managerial Implications. J Invest Manag. 2014;4(1-1):30-38. doi: 10.11648/j.jim.s.2015040101.15

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@article{10.11648/j.jim.s.2015040101.15,
  author = {Jean Paul Lemaire and Milena Viassone},
  title = {Tourist Destinations Positioning: From Indexes to Managerial Implications},
  journal = {Journal of Investment and Management},
  volume = {4},
  number = {1-1},
  pages = {30-38},
  doi = {10.11648/j.jim.s.2015040101.15},
  url = {https://doi.org/10.11648/j.jim.s.2015040101.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.s.2015040101.15},
  abstract = {Despite the numerous attempts to define Tourist Destination Attractiveness (TDA) and Governance (TDG), there are no identified contributions concerning the analysis of these elements in a systemic way. This paper creates a TDA-TDG matrix able to map destinations on the basis of these dimensions, in order to draw development strategies. Drivers of TDA and TDG are chosen by means of literature and validated by 15 tourism stakeholders. TDA index is got throughout Delphi method while TDG index throughout an adaptation of the SERVPERF questionnaire. The paper results in a mapping of tourist destinations that allows tourist managers to draw paths of development.},
 year = {2014}
}

Copy | Download

TY  - JOUR
T1  - Tourist Destinations Positioning: From Indexes to Managerial Implications
AU  - Jean Paul Lemaire
AU  - Milena Viassone
Y1  - 2014/12/31
PY  - 2014
N1  - https://doi.org/10.11648/j.jim.s.2015040101.15
DO  - 10.11648/j.jim.s.2015040101.15
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 30
EP  - 38
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.s.2015040101.15
AB  - Despite the numerous attempts to define Tourist Destination Attractiveness (TDA) and Governance (TDG), there are no identified contributions concerning the analysis of these elements in a systemic way. This paper creates a TDA-TDG matrix able to map destinations on the basis of these dimensions, in order to draw development strategies. Drivers of TDA and TDG are chosen by means of literature and validated by 15 tourism stakeholders. TDA index is got throughout Delphi method while TDG index throughout an adaptation of the SERVPERF questionnaire. The paper results in a mapping of tourist destinations that allows tourist managers to draw paths of development.
VL  - 4
IS  - 1-1
ER  -

Copy | Download